To keep their customers coming back, the majority of cruise lines now offer some type of customer loyalty scheme. These vary from every cruise operator and can consist of future booking discounts, invites to VIP parties, and onboard privileges such as priority embarkation. But is this sufficient to keep your loyalty? Or are you truly looking for cabin upgrades and onboard credit?
Here is a summary of each cruise lines membership club and advantages to tempt you to come back time and time once again…
Royal Caribbean International – Crown and Anchor Society
Membership to the Crown and Anchor Society is automatically granted after your initial sailing. The club presents discounts and rewards according to the number of “cruise credits” obtained. These are calculated by the number of days at sea and the cabin grade you sail in. As their sister company, you will also receive equivalent recognition in Celebrities membership club. There are four tiers within the club escalating from gold to platinum, diamond and diamond plus. As a gold member, you can anticipate onboard bonuses such as complimentary wine tasting and a little commemorative gift, as nicely as on-line booking discounts. As your membership level increases you can look forward to priorities over other consumers with check in, and waitlisted services such as spa remedies or shore excursions.
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